SPB Hospitality Print and Digital Work
Large Scale Print Work • Digital Graphics
My Role
Freelance Graphic Designer
Software
Indesign, Illustrator, Photoshop, After Effects
Background
SPB Hospitality Group is the leading operator and franchisor of full-service restaurants and breweries. I designed print and digital assets for seven of the restaurant chains. Projects included menus, in-store signage, banners, window clings, coupon cards, gift cards, billboards, social media graphics, animated ads, and email kickers. Below are a sample of some assets.
Old Chicago Pizza + Taproom
Old Chicago had a friendly, all-American look with lots of stars and red, white, and blue. Their copy had a witty tone.
Old Chicago Print Assets
Old Chicago Digital Assets
Rock Bottom Restaurant & Brewery
Rock Bottom rebranded to a unique look featuring a kraft paper background, bold colors, and funky fonts and illustrations.
Rock Bottom Print Assets
Rock Bottom Digital Assets
Gordon Biersch Brewery Restaurant
Gordon Biersch had two very different color palettes but both styles incorporated graphic lines, shapes and a graphite-like texture.
Gordon Biersch Print Assets
Gordon Biersch Digital Assets
Seeing my Gordon Biersch signs in person!